Dulux Below the Line Ad campaign

Client: Dulux

Product: Dulux bright paint

Target Market: 25-35 yrs

Advert one, concept:

In the middle of a park there is a park bench covered in three different colours of paint. The paint is not wet but there is a sign on the bench that says “wet paint”. The three different colours are red, yellow and green.

Secondary advert concept:

At the top of a brick wall there are three large tubs of opened and toppled over paint buckets. There are three colours of paint that have been splashed down the wall to make it seem as if the paint cans had tipped over and spilled down the side of the wall. The three colours on the wall are red, green and yellow. The brick walls used would be those that would be easily seen by pedestrians; walls near shops that stock Dulux for example.