1. What is your shop’s name?
Dear Eleanor
2. What products does it sell?
Vintage clothing
3. What services does it offer?
Restored eclectic vintage items that are affordably priced.
Introductory advert: Today I wore love letters.
Body copy:
One day at a bus stop two complete strangers sat, each waiting patiently for their delayed bus. After a while the two bored women got chatting and soon found a friend in the other. One was a seamstress, and the other an aspiring business woman. With both women having such different interests, each fascinated the other while they shared their hopes and dreams. Although they were going in completely opposite directions, both homebound, they exchanged addresses and promised to write one another. This was the beginning of a beautiful venture.
Now, 50 years later, these two women are still on opposite ends of the country yet they continue to write one another.
In discovering a kindred spirit in the other they decided to open a small shop. They decided to name this little shop of theirs after their idol, Eleanor Roosevelt. The shop was based halfway between the two women’s homes. Valiantly staying in touch via hand written letters they co-ordinated their business. They began to find discarded vintage clothing and restored it. Over the years their little shop grew with their friendship and became something amazing – a big, successful shop.
Convinced of the personal touch in letters they continue to boycott technology. These two women, now best of friends and still amicable business partners, write each other every week. Every week they send the other photographs of vintage clothing and share their ideas.
With a little bit of love, this little shop came a long way. Be a part of something special, something historical… visit Dear Eleanor.
No comments:
Post a Comment