Name: Equus black stitch
Creative rationale:
Black is a solid, strong colour – reliable – a colour that is not found in nature, thus it stands out. Black seems like a Sauvé colour, favoured by gentlemen; and it links nicely with the sentimental use of ‘Equus black’ (the race horse favoured by the designers). ‘Stitch’ alludes to a personal activity one engages in for only the finest quality, and gives the impression that the clothes are an exclusive, elite range; a one of a kind range of high quality fashion mastery.
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